Entropy (entropy.com.au) was an Australian educational toy retailer that sold high-quality toys, games, and learning products for children. The business focused on toys that support creativity, imagination, and child development rather than mass-produced plastic toys.
The company started around 2007 in Queensland, Australia, founded by Dr. Deborah Latouf, who created the store after struggling to find suitable educational toys for her own children.
Entropy offered products such as wooden toys, puzzles, sensory toys, educational games, crafts, and developmental learning products for kids of different ages. It also served as an NDIS provider, supplying sensory equipment and recreational aids for children with disabilities.
The brand operated both a physical toy store and an online shop, delivering products across Australia and focusing on durable, educational toys from trusted international brands
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